Breath a Soul into Your Business
If you've been in business for any length of time you've already developed a brand; it's the opinions your customers gain after doing business with you. Whatever characteristics you insist on in the running of your business, be it cleanliness or value or service, will affect those customer opinions. The customers who appreciate those traits are the ones who will buy from you again. The art of visual identity design means using social cues and simple psychology to translate your business values through a visual medium so that even people who've never bought from you will understand what you're all about at a glance.
It all starts with your brand. Let's talk about what your values are and what your customers acknowledge you for. We'll simplify them into some keywords, and I'll devise a color palette and design aesthetic to best highlight those important points. From there, I'll design a unique and recognizable logo that will communicate your values. Your logo will almost always be your first touch point with potential customers so its importance can't be overstated.